We are going to warm up with a fun activity. Listen to the following commercial jingle. Can you tell what commercial it is from or what product/business it is advertising? If you can, it is because advertisers use strategies like jingles to make connections in your head between sound and the product because it is easier to remember a short jingle rather than a set of words. Watch this next video. Who is the man stepping out of the car? Here's a hint: he is very famous. Advertisers and businesses capitalize on using celebrities or sports stars to endorse their product because these people believe that these famous people have a certain amount of credibility since they are well-known. Lastly, we will watch an advertisement for a car commercial. What did the advertisers use here to make their product more attractive?
At the heart of every persuasive piece of writing is a claim. A claim is a view that the author is trying to convince you to accept. There are three types of claims--fact, value, and policy. We will review each on strategy on the STRATEGIES document.
Now that you have an understanding of each type of claim, work in pairs to complete Exercise 1 on the STRATEGIES document. Remember to speak in English in your discussions :D
Next, we will review different types of persuasive strategies you can use in your writing. First, we will then review the big names strategy. After you understand the concept half of you will come up with ideas to support the claim "Arranged Marriages Should Be Outlawed" using the big name strategy. The other half will come up with ideas to refute it using the big name strategy.
Second, we will then review the pathos strategy. After you understand the concept half of you will come up with ideas to support the claim "Animals don't belong in zoos" using the big name strategy. The other half will come up with ideas to refute it using the pathos strategy.
Third, we will review the ethos strategy. After you understand the concept half of you will come up with ideas to support the claim "Internet Chatrooms Are Not Safe" using the big name strategy. The other half will come up with ideas to refute it using the ethos strategy.
Fourth, we will review the logos strategy. After you understand the concept half of you will come up with ideas to support the claim "Metal Detectors In Schools Violate Students' Rights" using the big name strategy. The other half will come up with ideas to refute it using the logos strategy.
Fifth, we will review the kairos strategy. After you understand the concept half of you will come up with ideas to support the claim "Internet Censorship Should Be Outlawed" using the big name strategy. The other half will come up with ideas to refute it using the kairos strategy.
Lastly, we will review the research strategy.
